Episode 71

071 | Morten Stengaard | Bottom-up Expansion to New Markets | Bemakers

In episode 071, I sit down with Morten Stengaard, Co-Founder and CEO of Bemakers, to discuss the challenges and strategies of expanding into international markets.

We delve into the complexities of distribution, the importance of local market engagement, and Bemakers' innovative approach to streamlining direct and indirect beverage distribution.

Morten shares valuable insights on brand building, consumer engagement, and navigating the drinks industry's intricate ecosystem.


N.B. If you are interested in Bemakers, mention the MAFFEO DRINKS Podcast to receive a 50% discount on the Setup fee.

https://bemakers.com/


Time Stamps

00:00 Introduction

00:54 Challenges in Local Distribution

03:08 Expanding to International Markets

04:28 Founding Beemakers: A New Approach

06:23 Building Demand in New Markets

07:57 The Importance of Local Market Engagement

10:22 Strategies for Effective Brand Building

13:56 Leveraging Direct-to-Consumer Channels

37:03 Final Thoughts and Contact Information


About The Host: Chris Maffeo

About The Guest: Morten Stengaard

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About the Podcast

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The MAFFEO DRINKS Podcast
Brands Are Built Bottom-up.

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About your host

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Chris Maffeo

With 20 years of experience working for some of the biggest drinks brands across 30+ markets, I've developed a unique understanding of how brands grow in today's market.
Now, I help drinks brands build sustainable growth through bottom-up demand creation.
My methodology focuses on how brand demand spreads - from initial venue adoption to international expansion.
I teach brands how to create, convert, and sustain demand across the three critical stages of growth: from one bottle to one case to one pallet.
My expertise lies in understanding how brands grow through genuine advocacy, from bar to bar, city to city, and building foundations that enable natural scaling.
Through consulting, training, and speaking engagements, I help brands:
• Build sustainable demand from the ground up
• Systematize their approach to building brands city by city
• Navigate the path from local success to international growth
• Develop strategies based on occasions rather than demographics