Episode 57

057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast

In episode 57, we've created a cross-episode with the Park Street University Insider Podcast.

I spoke to Emmett Strack, and we dived into the latest 2024 trends in the drinks industry.

We compared the US and Europe, talking about the cross-pollination of trends in the cocktail scene,

and in the overall bottom-up trade.

I hope you will enjoy our chat.


Time Stamps

0:00 Intro

2:16 Role of Convenience & Occasion

8:51 Ascension of Flavor

15:38 Pressurization

18:35 On-Trade In Europe

23:05 Euro Cocktail Trends

30:51 Gen Z & Drinking Occasion

36:42 Euro Drinking Categories

41:41 American Drinking Trends

46:14 Outro


About The Host: Chris Maffeo

About The Guest: Emmett Strack

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About the Podcast

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The MAFFEO DRINKS Podcast
Brands Are Built Bottom-up.

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About your host

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Chris Maffeo

With 20 years of experience working for some of the biggest drinks brands across 30+ markets, I've developed a unique understanding of how brands grow in today's market.
Now, I help drinks brands build sustainable growth through bottom-up demand creation.
My methodology focuses on how brand demand spreads - from initial venue adoption to international expansion.
I teach brands how to create, convert, and sustain demand across the three critical stages of growth: from one bottle to one case to one pallet.
My expertise lies in understanding how brands grow through genuine advocacy, from bar to bar, city to city, and building foundations that enable natural scaling.
Through consulting, training, and speaking engagements, I help brands:
• Build sustainable demand from the ground up
• Systematize their approach to building brands city by city
• Navigate the path from local success to international growth
• Develop strategies based on occasions rather than demographics