Episode 46

046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand | Part 1/2 with Jack Orr-Ewing, CEO of Duppy Share Rum (London, UK)

In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.

He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.


Time Stamps

0:00 Introduction

1:00 Building Demand

5:09 Entering A New Market

10:43 Selecting Bars

15:11 Differentiating Your Brand For On-Trade

23:08 Utilizing Portfolio To Enter Bars

28:47 The Target Consumer

31:45 The Duppy Share

34:21 Outro


About The Host: Chris Maffeo

About The Guest: Jack Orr-Ewing

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About the Podcast

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The MAFFEO DRINKS Podcast
Brands Are Built Bottom-up.

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About your host

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Chris Maffeo

With 20 years of experience working for some of the biggest drinks brands across 30+ markets, I've developed a unique understanding of how brands grow in today's market.
Now, I help drinks brands build sustainable growth through bottom-up demand creation.
My methodology focuses on how brand demand spreads - from initial venue adoption to international expansion.
I teach brands how to create, convert, and sustain demand across the three critical stages of growth: from one bottle to one case to one pallet.
My expertise lies in understanding how brands grow through genuine advocacy, from bar to bar, city to city, and building foundations that enable natural scaling.
Through consulting, training, and speaking engagements, I help brands:
• Build sustainable demand from the ground up
• Systematize their approach to building brands city by city
• Navigate the path from local success to international growth
• Develop strategies based on occasions rather than demographics