Episode 1

001 | Chris Maffeo | The Drinks Ecosystem explained | Interview with Luboš Kastner from the Český GASTRONOMICKÝ podcast⁠⁠ (Prague)

This is my very first podcast interview from January 2021. My friend and ex-boss Luboš Kastner invited me to his Czech Gastronomic Podcast to discuss my approach to the Drinks Ecosystem. We wanted to share this episode as it aged well, being so actual now after two years.

What are the challenges of drinks companies in the ecosystem? How can they improve how they interact with the On-trade? We hope you enjoy it.

About the Host: Luboš Kastner

About the Interviewee: Chris Maffeo

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About the Podcast

The MAFFEO DRINKS Podcast

Brands Are Built Bottom-up.

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About your host

Chris Maffeo

With 20 years of experience working for some of the biggest drinks brands across 30+ markets, I've developed a unique understanding of how brands grow in today's market.
Now, I help drinks brands build sustainable growth through bottom-up demand creation.
My methodology focuses on how brand demand spreads - from initial venue adoption to international expansion.
I teach brands how to create, convert, and sustain demand across the three critical stages of growth: from one bottle to one case to one pallet.
My expertise lies in understanding how brands grow through genuine advocacy, from bar to bar, city to city, and building foundations that enable natural scaling.
Through consulting, training, and speaking engagements, I help brands:
• Build sustainable demand from the ground up
• Systematize their approach to building brands city by city
• Navigate the path from local success to international growth
• Develop strategies based on occasions rather than demographics